Selling jewelry wholesale to the public is not an accurate statement - Over The Counter Advice from Mrs. Gottrocks.

Advice and information on jewelry, the jewelry industry, gemstones, and buying and selling jewelry.

Information about jewelry and advice about jewelry and gemstone information, information on diamonds, jewelry, jewelry cleaning, jewelry manufacturing and jewelry buying advice and jewelry selling information.

OVER THE COUNTER ADVICE™ FROM MRS. GOTTROCKS

IS SELLING JEWELRY "WHOLESALE" TO THE PUBLIC FOR REAL?
By definition, a wholesaler sells to a retailer, and a retailer sells to the public. So no, technically there is no such thing as a company which sells at true wholesale prices to the public. However, there are some companies which will lower their profit margins in the hopes of selling higher volumes, so there are great deals to be had in the jewelry industry.

What you need to look out for, however, are companies which sell lower quality items and try to convince you that the price is low because you are getting a great deal, instead of because the gold weight or stone quality is low. Buying jewelry from someone you trust is always worth it - you can't put a value on the peace of mind you'll get from knowing the jewelry you are wearing is quality merchandise purchased at a fair market price.